Founder of the beauty, fashion and lifestyle PR agency is recognized for leadership, innovation and achievement in integrated communications and AI brand visibility

NEW YORK, Nov. 11, 2026 /PRNewswire/ -- Julia Labaton, founder and president of RED PR, a New York beauty, fashion and lifestyle communications agency, has been named an honoree of PR Net's Marcomms' Most Influential 2026.

The agency has grown from traditional publicity into a future-forward integrated marketing communications firm. Its signature E.A.R.N.E.D Method guides strategies that connect earned, owned, shared and paid channels and prepares brands for AI-driven visibility.

Featured work included the U.S. launch of Bellissima Hair Tools' Diffon Supreme, which built brand trust in the curly-hair market through editorial storytelling, social media management and professional community engagement. Other highlights were the campaign with Aveda Arts & Sciences Institutes to De-Segregate the Salon and RED PR's 2023 SABRE Award for Reputation Management.

"Since 2000, we've kept evolving how RED PR serves clients, from earned media to creator strategy to AI visibility," said Labaton. "The goal hasn't changed: we make sure beauty, fashion and lifestyle brands show up and earn trust wherever their audiences are looking."

Founded by Lisa Smith, PR Net's Marcomms' Most Influential is an international program in its fourth year. It honors senior marketing and communications leaders, in-house and agency side, in any sector and region. Judges included brand and communications leaders from Sephora, Marriott International, Mercedes-Benz High-Power Charging, Weber Shandwick, Hachette Book Group and Atlantis Paradise Island.

The recognition follows Labaton's recent naming as a Notable Leader in Communications by Crain's New York Business.

Labaton is the current President of PR Boutiques International, a network of independent agencies worldwide. Through The Board, RED PR also draws on vetted fractional leaders to meet full-service client needs.

Meet Julia: Labaton will join a panel on the business of influence at Pretty Local's industry night on Long Island on November 30.

Learn more about RED PR's brand strategy, PR and GEO services or read more on the RED PR blog.

About RED PR
RED PR is a full-service communications agency specialized in beauty, fashion and lifestyle. The agency is committed to providing its clients with outstanding service and is dedicated to helping them achieve their business goals. RED PR is a founding member of PR Boutiques International, a premier network of 35 agencies around the globe. Follow at @redprnyc.

Media Contact: RED PR | www.red-pr.com | @redprnyc | 426772@email4pr.com | (201) 264-0700

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SOURCE RED PR