The Brand Marks Its 70th Anniversary With a Year of New Products, Exclusive Content and Community Events

CLEVELAND, April 2, 2026 /PRNewswire/ -- House of Kolor^®, the legendary custom paint brand that reshaped the automotive refinishing world, is celebrating its 70th anniversary with a year-long series of special content releases, industry collaborations, new product innovations and community-driven events. This milestone honors seven decades of creativity, craftsmanship and "kustom kulture."

Experience the full interactive Multichannel News Release here: https://www.multivu.com/house-of-kolor/9388551-en-house-of-kolor-custom-paint-brand-celebrates-70th-anniversary

"What started as a frustration with an uninspired paint job turned into a lifelong mission to give artists and builders something better: Colors that are vibrant, formulas that are reliable and a brand that would push creativity further for generations," says Jon 'Koz' Kosmoski, founder of House of Kolor. "It's incredibly rewarding to see how House of Kolor continues to evolve while staying true to the spirit that started it all."

Founded in Minneapolis, Minnesota, in 1956, House of Kolor emerged as the original custom paint brand — introducing the industry's first organic-pigment formulations, its groundbreaking Kandy Kolors, Kameleons^® and other iconic innovations trusted by professional painters, builders and hobbyists who rely on its unmatched color capability, depth and award-winning finishes. Today, House of Kolor products are available through the brand's distributors and Sherwin-Williams^® branches across North America.

This year's anniversary celebration highlights House of Kolor's impact, featuring new releases, exclusive storytelling and interactive, community-driven moments. Key highlights include:

• Content drops and videos featuring milestone spotlights, behind-the-scenes scoops and interviews with influential painters, builders, innovators and more.
• Engaging collaborations with standout House of Kolor supporters.
• Community engagement at races, car shows and custom events across North America.
• Technical school visits to connect with the next generation of custom painters.
• An exclusive custom-painted giveaway.
• Much-anticipated launches of new product innovations and eight anniversary kolors.

"For 70 years, House of Kolor has stood at the forefront of custom refinish. We're committed to honoring the artists and innovators who helped build its legacy while continuing to inspire and support future generations of custom creators," says Tony D'Acquisto, Global Vice President of Marketing at Sherwin-Williams Automotive Finishes.

To stay up to date on every 70th anniversary announcement, event and product launch, sign up for email updates, follow us on Facebook and Instagram and visit houseofkolor.com.

Media Contacts:
Kristin Stuker, Sherwin-Williams Automotive Finishes
kristin.Stuker@sherwin.com
216-312-2763

Chris Lynch, C. Lynch Marketing
clynchmarketing@outlook.com
216-401-7310

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SOURCE The Sherwin-Williams Company